Syeda Tasnim Fatmi
Syeda Tasnim Fatmi Discuss Your Project
Syeda Tasnim FatmiDigital Marketing & Growth Specialist

I work across SEO, social media management, content strategy, content writing and scripting, YouTube and LinkedIn growth, graphic design, video editing, website design and development, and digital marketing. I help businesses build their online presence through thoughtful strategy, consistent content, creative execution and performance-focused optimization.

Syeda Tasnim Fatmi, Digital Marketing & Growth Specialist

Syeda Tasnim FatmiDigital Marketing & Growth Specialist

PERSONSTRATEGY
Syeda Tasnim Fatmi taking notes at an industry session
Always learning. Always taking notes.

About

I'm Syeda. I help brands show up well online, grow an audience that trusts them, and turn that attention into customers.

Day to day, that means managing social media and content: planning and researching what to post, designing thumbnails, Reel covers, carousels and graphics, editing short-form video, and publishing on Instagram, LinkedIn and YouTube.

I also handle the work that decides whether content gets found: YouTube SEO, keyword research, titles, descriptions and tags, and reading analytics to decide what to do next. Alongside that I work on SEO, performance marketing, personal branding and website design, and I use AI tools to keep the workflow fast.

I've worked with Elite Expertise, Academically Global, Short Trick Science and The Menta, and designed the website for Vibhuti Consultant.

Who I work with

Founders & CEOsGrowing businessesPersonal brandsEducation businessesCoaches & consultantsService businesses

Services

What I can take off your plate

Social media, YouTube and content strategy sit at the centre. SEO, creative, web and AI workflows support them. Each card shows how the work flows.

01

Social Media

  • Instagram Management
  • LinkedIn Management
  • Social Media Strategy
  • Social Media Content
  • Content Planning
  • Content Research
  • Content Publishing
  • Performance Analysis

One strategy → Instagram · LinkedIn · YouTube → Review

02

YouTube

  • YouTube Channel Management
  • YouTube SEO
  • Keyword Research
  • Titles & Descriptions
  • Tags
  • Upload Optimization
  • Thumbnail Strategy
  • YouTube Analytics

Research → SEO → Thumbnail → Video → Analytics

03

Content Strategy

  • Content Planning
  • Content Calendar Planning
  • Content Writing
  • Script Writing
  • Audience & Competitor Research
  • Content Positioning

Idea → Calendar → Content → Publish

04

SEO & Performance

  • SEO & Website SEO
  • YouTube SEO
  • Google Ads
  • Meta Ads
  • Performance Marketing

Search → Keyword → Visibility

05

Creative

  • Video Editing
  • Short-form Video Editing
  • Graphic Design
  • YouTube Thumbnail Design
  • Reel Cover Design
  • Carousel Design
  • Social Media Creatives

Grid → Typography → Composition → Final creative

06

Web

  • Website Design
  • Website Development

Structure → Layout → Responsive interface

07

Personal Branding

  • Personal Branding
  • LinkedIn Growth
  • Digital Presence Strategy

Positioning → Voice → Presence → Authority

08

AI & Automation

  • AI Tools
  • Marketing Workflows
  • AI-assisted Content
  • Marketing Automation

Input → AI process → Workflow → Output

Work samples

Samples of my work

A selection of work across YouTube, social media, graphic design and websites. Every piece is shown as the original file in its original format.

  • Thumbnail Design
  • Graphic Design
  • Social Media Creatives
  • Carousel Design
  • Reel Cover Design
  • Video Editing
  • YouTube Management
  • YouTube Optimization
  • SEO Optimization
  • Social Media Management
  • Content Strategy
  • Content Planning
  • Content Calendar Planning
  • Content Writing
  • Script Writing
  • Website Design
  • Website Development
  • Digital Marketing

Thumbnail Design

Reel & Short Covers

Social Posts & Graphic Design

Websites

Case studies

Projects in detail

What each project was, the part I played, and the published work you can open.

Science & education · YouTube, Instagram & web

Short Trick Science

Short Trick Science, founded by Md Shoyeb Akhter, publishes guidance for students on scholarships, admissions and education on YouTube, Instagram and its own website.

01

Project overview

Education content for students navigating scholarships (NSP, Buddy4Study) and college admissions (RGIPT). The visuals need to be instantly clear to a student scrolling past, with the key facts readable at a glance.

02

YouTube thumbnail design

03

Social media creative work

04

Video & content work

The vertical Buddy4Study cover adapts the landscape thumbnail for Reels and Shorts, keeping the same story and hierarchy in a 9:16 frame. The Instagram posts turn YouTube videos into square promos that point followers back to the channel.

05

Website

The brand's website at shorttrickscience.com.

View Website
06

Work demonstrated

YouTube thumbnail designReel cover designInstagram post designSocial media creativesGraphic design

Pharmacy education · YouTube, Instagram & LinkedIn

Elite Expertise

Social Media Manager · Thumbnail Designer · Video Editor

Elite Expertise helps overseas pharmacists prepare for licensing exams and careers in Australia, New Zealand, Canada and Ireland.

01

Results

18%improvement in thumbnail CTR
15%increase in audience retention
25%improvement in organic reach

Achievements from my role, measured on content performance. They are not revenue figures.

02

What I did

YouTubeInstagramLinkedInContent planningContent strategyThumbnail designCarousel designReel cover designVideo editingYouTube SEOAnalyticsPerformance tracking
03

Creative work

Education

Academically Global

Instagram & LinkedIn · YouTube Channel Manager

Managed Instagram, LinkedIn and YouTube content and publishing. Created Reels, posts, carousels, thumbnails and short-form videos, supported YouTube SEO, keyword research and content planning, and monitored YouTube Analytics and performance.

Social & video

The Menta

Social Media Manager · Video Editor

Managed social media content and publishing, edited short-form videos in CapCut and VN Video Editor, created graphics in Canva, and supported content research and planning.

Thumbnails & social

Selected Unacademy Creative Work

Video

Video Editing

Selected video work demonstrating my experience with digital content editing across YouTube and Instagram.

Live & published work

Explore my work

Explore selected channels, profiles, websites and published work across the platforms I work with.

Short Trick Science

YouTube · Instagram · Website

Elite Expertise

YouTube · Instagram

Academically Global

Instagram

Dr. Akram Ahmad

YouTube · Instagram

Vibhuti Consultant

Website

Experience

Where I've done the work

Elite Expertise

Social Media Manager | Thumbnail Designer | Video Editor

  • Instagram & LinkedIn content: Reels, posts, carousels
  • Content planning
  • Trend, competitor & audience research
  • Short-form video editing
  • Reel cover design
  • YouTube thumbnail design
  • Social media graphic design
  • Carousel design
  • YouTube upload management
  • Title & description optimization
  • Keyword & tag optimization
  • Performance tracking
  • Team coordination
18%thumbnail CTR improvement
15%audience retention increase
25%organic reach improvement

Academically Global

Instagram & LinkedIn | YouTube Channel Manager

  • Instagram management
  • LinkedIn management
  • YouTube management
  • Content publishing
  • Reels, posts & carousels
  • Thumbnails
  • Short-form videos
  • YouTube SEO support
  • Keyword research
  • Content planning
  • YouTube Analytics
  • Performance monitoring

The Menta

Social Media Manager | Video Editor

  • Social media management
  • Content publishing
  • Short-form video editing
  • CapCut & VN Video Editor
  • Graphic design in Canva
  • Content research & planning

Vibhuti Consultant

Website Design & Development

Designed and developed the company website.

Skills & tools

What I work with

Skills

  • Social Media Management
  • Instagram & LinkedIn
  • LinkedIn Growth
  • YouTube Channel Management
  • Content Strategy & Planning
  • YouTube SEO & Keywords
  • YouTube Analytics
  • Video Editing
  • Graphic & Thumbnail Design
  • Reel Cover & Carousel Design
  • Website Design & Development
  • Excel & Google Sheets

Tools

Design & video

CanvaCapCutVN Video Editor

Social & YouTube

BuffervidIQ

AI

ChatGPTClaudeGoogle GeminiNotebookLMPerplexity AIMicrosoft Copilot

Workspace

Google WorkspaceMicrosoft OfficeNotionTrello

Proof of work

Show the work

Achievements from my Elite Expertise role, next to real work from the brands I've worked with.

18%improvement in thumbnail CTR at Elite Expertise
15%increase in audience retention at Elite Expertise
25%improvement in organic reach at Elite Expertise
27original creatives
10published videos
2live websites

Process

Discover → Strategize → Execute → Measure → Optimize

1

Discover

Understand the business, audience and current digital presence.

2

Strategize

Build a practical content and digital strategy.

3

Execute

Create and implement the agreed work.

4

Measure

Review actual performance.

5

Optimize

Improve based on evidence and audience response.

Contact

Let's discuss your digital growth goals.

Tell me about your business, your current digital presence, and what you want to improve. Share your requirements and let's discuss whether my expertise is the right fit for your project.

Services required (choose one or more)